Founders track · The Room 001
Build the idea inside your idea.
For founders ready to replace noise with evidence, turn traction into a system and lead a venture that can earn belief.
A question for the room
If your venture had to earn one undeniable yes, what would it need to prove?
This is not about adding more ideas. It is about finding the idea inside your idea that people can understand, trust and act on.
Your focus
- Venture clarity
- Traction systems
- Capital and leadership
The learning path
Three modules. Six lessons. Work you can use.
Each module moves from a clear idea to a practical assignment. Your work is graded out of 100, with 60 required to pass.
Module 01
Venture Clarity
Define the problem, customer and value proposition with evidence.
You leave with
A focused venture thesis and a testable customer promise.
Lesson 1: From idea to problem evidence
Separate assumptions from evidence before building.
Lesson 2: Designing a testable value proposition
Make a promise customers can understand and test.
Venture evidence brief
Write a 500 to 800 word brief defining the customer, costly problem, current alternatives, evidence collected and your testable value proposition.
Module 02
Traction Systems
Turn demand into a measurable acquisition and retention rhythm.
You leave with
A 90-day traction plan with owners, metrics and review cadence.
Lesson 1: The traction equation
Choose the few numbers that show whether demand is compounding.
Lesson 2: Running a 90-day growth sprint
Turn strategy into owned experiments and review cycles.
90-day traction operating plan
Submit one 90-day outcome, three growth experiments, owners, weekly leading indicators and the review cadence.
Module 03
Capital and Leadership
Build fundraising readiness and a team operating system.
You leave with
An investor-ready narrative and clear leadership commitments.
Lesson 1: Fundraising readiness
Build an evidence-led investment narrative.
Lesson 2: Founder leadership rhythm
Create clarity without becoming the bottleneck.
Investor and leadership memo
Write a concise investor narrative covering problem, market, traction, model, capital ask and three founder leadership commitments.
The Room 001
Start together in Nairobi.
Saturday, 3 October 202612:00 PM to 3:00 PM (EAT)Kilimanjaro Learning Hall, Jenga Leo Conference, Westlands, Nairobi Ready to take your seat?
35 seats for Cohort 01. Applications are reviewed by our team.